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Sunday Pets Gentle Bake New Zealand Wild Hoki

DogDryMain FoodAdult

Complete & balanced diet

The label carries a nutritional adequacy statement saying this food is "complete and balanced" — meaning it is formulated to provide every essential nutrient your pet needs for the stated life stage, in the right proportions.

A food may only make this claim if it meets an established nutrient profile (AAFCO or FEDIAF) or passes a feeding trial. Because it is complete, it can be fed as the sole daily diet.

Sunday Pets Gentle Bake New Zealand Wild Hoki scores 5/5 on Moesonson's label-based analysis. Its two scoring factors rate evenly: protein clarity (high — 100% of the recipe's protein panel is clearly named) and animal-protein content (strong — 100% of the weighted protein comes from animal sources).

Rating

Updated May 2026
★︎★︎★︎★︎★︎ 5.0 / 5
Protein Clarity

Protein Clarity

This measures how clearly the protein sources are identified on the label. "High" means ingredients like "chicken" or "salmon" are listed by name, so you know exactly what your pet is eating. "Low" means vague terms like "meat meal" or "animal by-products" are used, making it harder to know what's really inside.

Why does clarity matter?

According to AAFCO (Association of American Feed Control Officials), pet food labels must follow specific naming standards. When a product uses a named protein like "chicken" it must contain at least 25% of that ingredient. Vague terms like "meat by-products" have no such minimum and can include lower-quality parts from any animal source — making it impossible to know what your pet is actually eating or to identify allergens.

High
Animal Protein

Animal Protein

This estimates how meat-forward the protein sources are from the ingredient label. Named animal proteins count strongly, plant protein concentrates count strongly against the score, and whole plant ingredients with some protein count more lightly. A "High" score means the recipe appears mainly animal-protein led. A "Low" score means the label shows a stronger reliance on plant protein signals.

This is an ingredient-label heuristic, not an exact lab measurement of protein grams.

Why does animal protein matter?

1. Contains irreplaceable essential nutrients Taurine and Arginine — which cats need to stay healthy — are only found in meat. Plants contain none at all.

2. Plant proteins are poorly utilized by the body Even though plant proteins (like corn gluten meal) may show 92.9–96% apparent digestibility, that does not mean high bioavailability. They lack adequate Lysine (only 1.7% vs. the ideal 6–7%) and contain phytic acid that blocks mineral absorption.

High
How we review →

How this score is made

This score isn’t a hand-wavy impression: it reads what the label actually prints — the ingredient list, guaranteed analysis and AAFCO adequacy statement — and runs it through the same algorithmic rubric as every other product. No brand pays for placement, and there are no affiliate links on reviewed products.

Read the full methodology

Is Sunday Pets Gentle Bake New Zealand Wild Hoki dry dog food good?

Sunday Pets Gentle Bake New Zealand Wild Hoki is a dry dog food rated 5 stars, with high ingredient transparency and strong animal protein content. The recipe lists most animal ingredients by name and features real muscle meat as a primary protein source. This recipe is free from Gluten grains, Grains (gluten-free), Dairy, Egg, Legumes, Nuts, Poultry, Red meat, Unknown Meal but contains Fish, Shellfish.

Allergy Highlights

Contains:

FishShellfish

Free From:

Gluten grainsGrains (gluten-free)DairyEggLegumesNutsPoultryRed meatUnknown Meal

Pros

  • Uses clearly named animal protein sources for better transparency.
  • Includes plant ingredients that can provide fiber and natural antioxidants.

Nutrition Breakdown

Nutrition Breakdown — Dry Matter
Protein 42%
Fat 14%
Est. Carbs 30%
Fiber 2%
Ash 12%

Moisture (9%) removed so you can compare foods fairly.

Dry matter basis = label value ÷ (100% − moisture%). Carbs estimated from remaining.

Nutrition Breakdown — As Fed
Protein 38%
Fat 13%
Est. Carbs 28%
Fiber 2%
Moisture 9%
Ash 11%

As-fed values are the raw percentages printed on the product label.

Tips

  • Protein is Super High (42% dry matter) on our label-based comparison range. This can fit very active, working, or growing dogs, but dogs with kidney disease or other medical conditions need vet-guided diet targets.

    Understanding Super High Protein (≥ 40% Dry Matter)

    Species-Specific Range This bucket uses dry-matter label math. Cats use a higher protein threshold than dogs because cats generally have higher protein needs, so a value that is super high for a dog may only be high for a cat.

    Health Context Matters Healthy adult and senior pets still need enough high-quality protein to maintain lean tissue. Pets with chronic kidney disease or other medical conditions may need adjusted nutrient targets, so those cases should be managed with veterinary guidance.

  • Fat is Medium (14% dry matter) on our label-based comparison range. This is a moderate energy-density signal for many adult dogs, assuming the full diet matches activity and body condition.

    Understanding Medium Fat (10% - 16% Dry Matter)

    Moderate Energy Signal This bucket suggests a moderate fat level on a dry-matter basis. It may suit many adult pets when calories, protein, and the adequacy statement also fit.

    Still Check the Whole Diet Fat percentage does not show total calories by itself. Treats, feeding amount, body condition, and life stage can make the same food work well for one pet and poorly for another.

Ingredients Analysis

9 of 9 matched

  • 1 Hoki
    Animal Protein

    Description

    A white fish also known as whiptail or blue hake. It is a quality source of protein and omega 3s.

    Why Prefer?

    A high-quality animal protein with high digestibility and biological value.

  • 2 Pumpkin
    Carbs

    Description

    An alternative high carbs filler with an excellent source of potassium, vitamin C, and beta carotene.

  • 3 Flaxseed
    Fat

    Description

    One of the richest sources of plant-based omega 3s, well known for its anti-inflammatory properties. It contains around 41% of fat, 57% of the total fatty acids is omega 3s.

  • 4 Carrot
    Carbs

    Description

    Well known for its alpha and beta-carotene content, also rich in potassium and vitamin B6. Most pet foods use it as a minor ingredient (include 0.1% to 3% of the total composition).

  • 5 Organic Kelp
    Carbs

    Description

    Organically grown kelp, a natural source of iodine and trace minerals.

  • 6 Green Lipped Mussel

    (Detected): Green-lipped Mussel

    Animal Protein

    Description

    An excellent source of protein, vitamin A, B12, zinc, and iron.

    Why Prefer?

    A high-quality animal protein with high digestibility and biological value.

  • 7 Blueberry
    Carbs

    Description

    Superfood packed with antioxidants, a good source of vitamin C, K, and manganese.

  • 8 Manuka Honey
    Carbs

    Description

    A premium honey from New Zealand with antibacterial properties.

  • 9 Organic Apple Cider Vinegar
    Carbs

    Description

    Made by combining apples with yeast, it is said to improve digestion, prevent infection, and relieve allergy. These claims are not supported by research yet.

Tips

  • Named animal proteins near the top: Hoki are listed early in the ingredient panel.

Protein Analysis

How this recipe earned its protein scores.

Protein Clarity

High
High
  • Named 100%

Strong clarity: 100% of Sunday Pets Gentle Bake New Zealand Wild Hoki's animal-protein ingredients are clearly named (like chicken or salmon). Only 0% use vague terms such as "meat meal" and 0% are by-products. Named protein ingredients let you verify the source and check for allergens.

Contributing ingredients

Named

Hoki Green Lipped Mussel

Animal Protein

High
High
  • Animal 100%

Meat-forward: 100% of the weighted protein in Sunday Pets Gentle Bake New Zealand Wild Hoki comes from animal sources. Plant signals are modest (0% whole plants, 0% plant concentrates), so the protein profile leans on real meat.

Contributing ingredients

Animal

Hoki Green Lipped Mussel

Sunday Pets Gentle Bake New Zealand Wild Hoki dry dog food Review

Sunday Pets Gentle Bake New Zealand Wild Hoki is a strong choice — rated 5 stars with high ingredient transparency and strong animal protein content. A confident pick when the ingredient panel matches your pet's needs.

Best for

  • Owners who want clearly named protein sources
  • Pets avoiding gluten grains
  • Pets that thrive on muscle-meat protein

Key takeaways

  • Named animal proteins make up 100% of the recipe's protein panel — a clear sourcing win.
  • Contains common allergens: Fish, Shellfish.
  • On a dry-matter basis: 42% protein, 14% fat, 30% estimated carbohydrates.
  • 100% of the weighted protein comes from animal sources.
  • Free from Gluten grains, Grains (gluten-free), Dairy, Egg, Legumes, Nuts, Poultry, Red meat, Unknown Meal.

Frequently asked questions

Is Sunday Pets Gentle Bake New Zealand Wild Hoki good for dogs?

Yes — Sunday Pets Gentle Bake New Zealand Wild Hoki earns 5 out of 5 stars on Moesonson’s label-based analysis, combining high ingredient transparency with strong animal protein content. The score is computed from the printed ingredient list and guaranteed analysis rather than marketing claims — a confident pick when the label matches your dog’s needs.

Does Sunday Pets Gentle Bake New Zealand Wild Hoki contain Dairy?

No — based on the printed ingredient list, Sunday Pets Gentle Bake New Zealand Wild Hoki does not include Dairy or closely related ingredients, so pets sensitive to Dairy can typically avoid that trigger here. Recipes do get reformulated, though, so re-check the packaging before feeding — Moesonson’s reading reflects the label at analysis time.

Does Sunday Pets Gentle Bake New Zealand Wild Hoki contain Egg?

No — based on the printed ingredient list, Sunday Pets Gentle Bake New Zealand Wild Hoki does not include Egg or closely related ingredients, so pets sensitive to Egg can typically avoid that trigger here. Recipes do get reformulated, though, so re-check the packaging before feeding — Moesonson’s reading reflects the label at analysis time.

Does Sunday Pets Gentle Bake New Zealand Wild Hoki contain Legumes?

No — based on the printed ingredient list, Sunday Pets Gentle Bake New Zealand Wild Hoki does not include Legumes or closely related ingredients, so pets sensitive to Legumes can typically avoid that trigger here. Recipes do get reformulated, though, so re-check the packaging before feeding — Moesonson’s reading reflects the label at analysis time.

Does Sunday Pets Gentle Bake New Zealand Wild Hoki contain Nuts?

No — based on the printed ingredient list, Sunday Pets Gentle Bake New Zealand Wild Hoki does not include Nuts or closely related ingredients, so pets sensitive to Nuts can typically avoid that trigger here. Recipes do get reformulated, though, so re-check the packaging before feeding — Moesonson’s reading reflects the label at analysis time.

Is Sunday Pets Gentle Bake New Zealand Wild Hoki grain-free?

Yes — Sunday Pets Gentle Bake New Zealand Wild Hoki is grain-free according to its printed ingredient list: no gluten grains (like wheat) and no gluten-free grains (like rice or corn) appear in the recipe. That makes it a candidate for pets with diagnosed grain sensitivities, though grain-free offers no automatic benefit for pets without one.

What are the main protein sources in Sunday Pets Gentle Bake New Zealand Wild Hoki?

The main animal proteins in Sunday Pets Gentle Bake New Zealand Wild Hoki are Hoki, Green Lipped Mussel. Each is named by species on the printed ingredient list — a protein-clarity strength in Moesonson’s scoring, because named sources let you verify what your dog is eating and avoid specific proteins when managing food allergies.

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