Purpose Rabbit & Veggie
Purpose Rabbit & Veggie scores 5/5 on Moesonson's label-based analysis. Its two scoring factors rate evenly: protein clarity (high — 100% of the recipe's protein panel is clearly named) and animal-protein content (strong — 100% of the weighted protein comes from animal sources).
Rating
Updated Aug 2026
How this score is made
This score isn’t a hand-wavy impression: it reads what the label actually prints — the ingredient list, guaranteed analysis and AAFCO adequacy statement — and runs it through the same algorithmic rubric as every other product. No brand pays for placement, and there are no affiliate links on reviewed products.
Is Purpose Rabbit & Veggie freeze-dried dog food good?
Purpose Rabbit & Veggie is a freeze-dried dog food rated 5 stars, with high ingredient transparency and strong animal protein content. The recipe lists most animal ingredients by name and features real muscle meat as a primary protein source. This recipe is free from Gluten grains, Grains (gluten-free), Dairy, Egg, Legumes, Nuts, Poultry, Fish, Shellfish, Unknown Meal but contains Red meat.
Allergy Highlights
Contains:
Free From:
Pros
- Uses clearly named animal protein sources for better transparency.
- Includes plant ingredients that can provide fiber and natural antioxidants.
- Uses mainly organic mineral sources, which are typically better absorbed.
Nutrition Breakdown
| Protein | 55% |
|---|---|
| Fat | 22% |
| Est. Carbs | 13% |
| Fiber | 2% |
| Ash | 8% |
Moisture (8%) removed so you can compare foods fairly.
Dry matter basis = label value ÷ (100% − moisture%). Carbs estimated from remaining.
| Protein | 51% |
|---|---|
| Fat | 20% |
| Est. Carbs | 12% |
| Fiber | 2% |
| Moisture | 8% |
| Ash | 7% |
Ash value not listed on label; 7% used as a standard estimate.
As-fed values are the raw percentages printed on the product label.
Tips
- Protein is Super High (55% dry matter) on our label-based comparison range. This can fit very active, working, or growing dogs, but dogs with kidney disease or other medical conditions need vet-guided diet targets.
- Fat is High (22% dry matter) on our label-based comparison range. It can support calorie needs for active or growing dogs, but portion control and pancreatitis history deserve extra attention.
Ingredients Analysis
25 of 25 matched
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1 Rabbit With Bone
Animal ProteinDescription
Rabbit meat with ground bone, providing protein, calcium, and phosphorus.
Why Prefer?
A high-quality animal protein with high digestibility and biological value.
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2 Organic Broccoli
CarbsDescription
Organically grown broccoli, a safe treat containing vitamins and fiber.
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3 Organic Carrots
CarbsDescription
Well known for its alpha and beta-carotene content, also rich in potassium and vitamin B6. Most pet foods use it as a minor ingredient (include 0.1% to 3% of the total composition).
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4 Organic Squash
CarbsDescription
Organically grown squash, a source of potassium, vitamin C, and beta-carotene.
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5 Organic Zucchini
CarbsDescription
Organic zucchini is a low-calorie vegetable rich in vitamins, minerals, and dietary fiber.
Why Prefer?
Organic zucchini is a named, nutritious vegetable ingredient.
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6 Organic Apples
CarbsDescription
Contains mainly carbs and sugar with multiple antioxidants to prevent radical damages by oxidative stress.
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7 Organic Apple Cider Vinegar
CarbsDescription
Made by combining apples with yeast, it is said to improve digestion, prevent infection, and relieve allergy. These claims are not supported by research yet.
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8 Organic Coconut Oil
FatDescription
The richest source of "medium-chain triglycerides" (MCT). One of the MCT, lauric acid is said to help to fight off viruses and infection of the body.
Digestion Concern
High amount of plant-based fat is not easily digested by dogs / cats, can cause obstruction and gastrointestinal upset.
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9 Mixed Tocopherols
Food AdditiveDescription
A mixture of different types of vitamin E, usually found in plant oils, seed and green vegetables. They are powerful antioxidants used as a natural preservative to slow down the spoilage of food.
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10 Organic Kelp
CarbsDescription
Organically grown kelp, a natural source of iodine and trace minerals.
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11 Sodium Chloride
OthersDescription
Mainly added to enhance the flavor, might cause kidney and blood pressure issues in a larger dose. High-quality pet foods should get a sufficient amount from raw meat, additional salt is not necessary.
Why Concerned?
A controversial ingredient that might cause health issues, unnecessary for the risk.
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12 Dl-methionine
SupplementDescription
Added to balance the amino acids profile of pet foods with limited amounts of meat protein. Meat / fish naturally contains methionine, which does not require extra supplements. It is sometimes used to help support urine acidification.
Why Concerned?
A safe supplement to improve the completeness of essential amino acids profile (the building block of protein). However, it could imply the lack of meat protein - usually in lower quality pet foods.
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13 Choline Chloride
SupplementDescription
Vital molecule for various functions in the body, lack of choline can result in weight loss, vomiting, and fatty liver.
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14 Vitamin E Supplement
SupplementDescription
Supplement for vitamin E, which is an important antioxidant that protects oxidative damages on cellular membranes by free radicals. A deficiency will result in symptoms like anorexia, depression, and dermatitis.
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15 Copper Proteinate
SupplementDescription
An organic form of copper, which is important for the production of blood cells, hair coat color pigmentation, and maintaining the nervous system. Compare to inorganic form, it has 5 - 15% more absorption rate to the body.
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16 Niacin Supplement
SupplementDescription
Known as vitamin B3, essential to maintain healthy GI tracts, skin/coat, and nervous system.
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17 Copper Sulfate
SupplementDescription
An inorganic form of copper, which is important for the production of blood cells, hair coat color pigmentation, and maintaining the nervous system. Compare to organic form, it has 5 - 15% less absorption rate to the body.
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18 Manganese Proteinate
SupplementDescription
An organic form of manganese that has 5 - 15% higher absorption rate than the inorganic form. It is essential for normal metabolic function with the body.
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19 Thiamine Mononitrate
SupplementDescription
An organic form of thiamine, has 5 - 15% more absorption rate than the inorganic form. It is important for energy production and glucose metabolism.
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20 D-calcium Pantothenate
SupplementDescription
An organic form of calcium, it is essential in the formation of bones / teeth and different cellular functions. Compare to inorganic form, it has 5 - 15% more absorption rate to the body.
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21 Pyridoxine Hydrochloride
SupplementDescription
A synthetical supplement of vitamin B6, which is an essential element for nearly every part of metabolism.
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22 Riboflavin Supplement
SupplementDescription
A synthetic supplement for vitamin B2. which is vital for the body's metabolism and health.
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23 Vitamin A Supplement
SupplementDescription
Supplement of vitamin A, it is essential for healthy skin, normal vision, and immune function.
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24 Folic Acid
SupplementDescription
A synthetic form of folate, which is also known as vitamin B9. It plays an important role to support the body's functions, such as cell growth.
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25 Vitamin D3 Supplement
SupplementDescription
Supplement for vitamin D3 (animal-derived), which is essential for calcium homeostasis - to maintain a constant concentration of calcium. A deficiency will result in osteopenia (lower bone mass).
Tips
- Named animal proteins near the top: Rabbit With Bone are listed early in the ingredient panel.
- Ingredients worth checking: Sodium Chloride, Dl-methionine.
- Possible digestion triggers: Organic Coconut Oil have digestion notes; watch tolerance if your pet has a sensitive stomach.
Protein Analysis
How this recipe earned its protein scores.
Protein Clarity
High- Named 100%
Strong clarity: 100% of Purpose Rabbit & Veggie's animal-protein ingredients are clearly named (like chicken or salmon). Only 0% use vague terms such as "meat meal" and 0% are by-products. Named protein ingredients let you verify the source and check for allergens.
Contributing ingredients
Named
Animal Protein
High- Animal 100%
Meat-forward: 100% of the weighted protein in Purpose Rabbit & Veggie comes from animal sources. Plant signals are modest (0% whole plants, 0% plant concentrates), so the protein profile leans on real meat.
Contributing ingredients
Animal
Purpose Rabbit & Veggie freeze-dried dog food Review
Purpose Rabbit & Veggie is a strong choice — rated 5 stars with high ingredient transparency and strong animal protein content. A confident pick when the ingredient panel matches your pet's needs.
Best for
- Owners who want clearly named protein sources
- Pets avoiding gluten grains
- Pets that thrive on muscle-meat protein
Key takeaways
- Named animal proteins make up 100% of the recipe's protein panel — a clear sourcing win.
- Contains common allergens: Red meat.
- On a dry-matter basis: 55% protein, 22% fat, 13% estimated carbohydrates.
- 100% of the weighted protein comes from animal sources.
- Free from Gluten grains, Grains (gluten-free), Dairy, Egg, Legumes, Nuts, Poultry, Fish, Shellfish, Unknown Meal.
Frequently asked questions
Is Purpose Rabbit & Veggie good for dogs?
Yes — Purpose Rabbit & Veggie earns 5 out of 5 stars on Moesonson’s label-based analysis, combining high ingredient transparency with strong animal protein content. The score is computed from the printed ingredient list and guaranteed analysis rather than marketing claims — a confident pick when the label matches your dog’s needs.
Does Purpose Rabbit & Veggie contain Dairy?
No — based on the printed ingredient list, Purpose Rabbit & Veggie does not include Dairy or closely related ingredients, so pets sensitive to Dairy can typically avoid that trigger here. Recipes do get reformulated, though, so re-check the packaging before feeding — Moesonson’s reading reflects the label at analysis time.
Does Purpose Rabbit & Veggie contain Egg?
No — based on the printed ingredient list, Purpose Rabbit & Veggie does not include Egg or closely related ingredients, so pets sensitive to Egg can typically avoid that trigger here. Recipes do get reformulated, though, so re-check the packaging before feeding — Moesonson’s reading reflects the label at analysis time.
Does Purpose Rabbit & Veggie contain Legumes?
No — based on the printed ingredient list, Purpose Rabbit & Veggie does not include Legumes or closely related ingredients, so pets sensitive to Legumes can typically avoid that trigger here. Recipes do get reformulated, though, so re-check the packaging before feeding — Moesonson’s reading reflects the label at analysis time.
Does Purpose Rabbit & Veggie contain Nuts?
No — based on the printed ingredient list, Purpose Rabbit & Veggie does not include Nuts or closely related ingredients, so pets sensitive to Nuts can typically avoid that trigger here. Recipes do get reformulated, though, so re-check the packaging before feeding — Moesonson’s reading reflects the label at analysis time.
Is Purpose Rabbit & Veggie grain-free?
Yes — Purpose Rabbit & Veggie is grain-free according to its printed ingredient list: no gluten grains (like wheat) and no gluten-free grains (like rice or corn) appear in the recipe. That makes it a candidate for pets with diagnosed grain sensitivities, though grain-free offers no automatic benefit for pets without one.
What are the main protein sources in Purpose Rabbit & Veggie?
The main animal proteins in Purpose Rabbit & Veggie are Rabbit With Bone. Each is named by species on the printed ingredient list — a protein-clarity strength in Moesonson’s scoring, because named sources let you verify what your dog is eating and avoid specific proteins when managing food allergies.
